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GC Mag

26 June 2026

The seller has an agent. Shouldn’t you?

GC Mag: The Seller Has an Agent. Shouldn’t You? Why Buyer Representation Matters.

For most people, buying a home is the biggest financial decision they will ever make. Yet the seller almost always has an experienced agent negotiating hard on their side, while the buyer walks in alone. GC Mag featured Buyers Collective on why that imbalance matters, and what independent buyer representation actually changes.

The piece lays out the case we make every day: a buyer with their own advocate makes more informed decisions, negotiates with a clear head, and buys with a strategy rather than on emotion.

The takeaway

The whole reason Buyers Collective exists is this one imbalance. The seller pays for expertise on their side of the table. We put the same expertise on yours.

It is not about winning every property. It is about buying the right one, at a fair price, with someone in your corner who has done this hundreds of times.

Read the original

The full piece is on GC Mag.

Read on GC Mag

The person behind the quotes

Jack Freestone, founder of Buyers Collective

Jack Freestone

Founder, Buyers Collective

Jack is an industry-leading buyer and investor who has built a reputation in property strategy, market expertise and an unwavering dedication to his clients' success. His ability to identify growth potential, mitigate risk and persuasively negotiate is a testament to his temperament.

More about Buyers Collective

Start with a call.

A relaxed conversation about what you want to buy, your budget and your timeline. If we are not the right fit, we will say so.